Master the Exact Objection-Handling Strategies Used by Elite Fitness Closers—So You Can Close More Deals, Make More Money, and Help More People






You hustle to generate leads, you show up prepared for every call, and you confidently deliver the perfect offer—only to hear the same frustrating excuses again and again.
And let’s be honest… it hurts.
You know your program works.
You know they desperately need it.
But somehow, they keep slipping through your fingers.
The real issue isn’t your sales skills.
It’s not your offer.
It’s that you don't yet have the tools to consistently reframe objections and convert hesitation into action.
But what if, instead of freezing up, you had the perfect response ready every single time?
What if you knew exactly what to say, how to say it, and precisely when to say it—so every "no" effortlessly transformed into "yes"?
How much more confident would you feel?
How much more money could you make?
How many more lives would you finally be able to change?
You KNOW your program works.
You KNOW they desperately need it.
But the hesitation, excuses, and stall tactics keep slipping through your fingers.
It’s that you don’t yet have the words to confidently and consistently reframe fitness objections and convert hesitation into action.



But after analyzing over 450,000+ fitness sales calls, here’s the truth:
Most coaches are focusing on the tip of the iceberg:
“Try to pitch better, challenge them, choose the right tone to use, and hope fewer objections show up.”
“Master objections specific to fitness so it doesn’t matter WHICH objections show up.”
Now, you don’t have to guess.
Your Ultimate Cheat Sheet to Instantly Close More Fitness Deals, Increase Your Income, and Transform More Lives—Guaranteed.

Two decades ago I started out selling gym memberships and personal training, long before I opened my first fitness studio, or began selling online. I remember vividly how it felt to lose a sale.
"I need to think about it" would drive me insane!
Yet, no matter how passionate I was, I struggled to overcome their objections.
The frustration was overwhelming, compounded by the stress of financial responsibilities.
With a young child and wife at home depending on me, every lost sale hit twice as hard.
After yet another painful "I need to think about it," it hit me: If I didn't change something drastically, I'd continue getting the same disappointing results—just like my own struggling clients.
That's when I stumbled upon some old Bryan Tracy sales CDs in my Dad's car (yes, I'm that old!)
I dove in headfirst, spending the next 24 hours consuming every word, rigorously taking notes, dissecting each principle, question, and objection handle. Most importantly, how I could adopt the timeless strategies specifically for selling fitness memberships and personal training packages.
The shift was profound.
My close rate improved rapidly, my confidence soared, and I finally began seeing the financial security my family deserved.
Since then, I've coached and equipped over 2,000 fitness sales reps—from independent trainers to seven-figure gym owners, to $35k a month online closers—with these exact objection-overcoming strategies, collectively driving over $100 million in cash collected in just the last 18 months alone.
I've been where you are now.
And I promise, with the right tools and proven scripts, you too can experience the hope, relief, and excitement that comes from finally turning objections into opportunities.
Now, you don’t have to guess.
Your Ultimate Cheat Sheet to Instantly Close More Fitness Deals, Increase Your Income, and Transform More Lives—Guaranteed.

20 of the most common objections in online fitness sales — tested and proven across 50,000+ sales calls
Objections pulled from 10,000+ face-to-face sales and $10M+ in personal training and gym memberships
Not just scripts — real sales strategies that explain why each objection-overcoming method works
Scan to hear tone, pacing, and delivery so you know exactly how to say each line with confidence
Master the psychology behind every objection
Respond with confidence instead of freezing
Turn “maybe later” into “let’s do it now”
Close just ONE extra deal and the cards pay for themselves
Make more money — every single month
If you're a fitness professional who's tired of hearing "I need to think about it," "I can't afford it," or "maybe next month," then these cards are made for YOU.
Whether you're an independent personal trainer eager to close more clients, an ambitious online closer ready to scale your commissions, or a gym owner determined to fill your facility—these cards will arm you with the exact words to overcome hesitation and get clients saying YES.
Because the truth is:
Every objection is really just a call for help. And with these cards, you'll have the proven strategies to confidently turn doubt into action, frustration into excitement, and lost deals into transformed lives.
If you genuinely care about helping people finally commit to changing their lives—then investing in these cards isn't just smart—it's essential.
Skip decades of trial and error. Instantly gain insights from hundreds of thousands of successful sales calls—without painful guesswork.
Master the psychology behind every objection, with proven frameworks and examples you can apply immediately.
(Plus, every card has a QR code linking directly to real-life audio examples, so you can listen and learn exactly how I deliver each objection overcome.)
Make more money. Close just ONE additional deal, and these cards pay for themselves—everything after that is pure profit.
Change more lives by confidently guiding your prospects past their limiting beliefs and toward the results they deserve.
If you're a fitness professional who's tired of hearing "I need to think about it," "I can't afford it," or "maybe next month," then these cards are made for YOU.
Whether you're an independent personal trainer eager to close more clients, an ambitious online closer ready to scale your commissions, or a gym owner determined to fill your facility—these cards will arm you with the exact words to overcome hesitation and get clients saying YES.
Because the truth is:
Every objection is really just a call for help. And with these cards, you'll have the proven strategies to confidently turn doubt into action, frustration into excitement, and lost deals into transformed lives.
If you genuinely care about helping people finally commit to changing their lives—then investing in these cards isn't just smart—it's essential.
Online fitness coaches
Gym owners
Personal trainers
Remote sales reps
Anyone selling ANY fitness coaching program
Objections are just calls for help.
With these cards, you'll know exactly how to turn doubt into action.

Eliminates 80% of objections before they happen
Builds instant trust & opens prospects up
Shortens the entire sales cycle
These 7 questions eliminate 80% of objections before they ever happen.
Your prospects will open up, trust you more, and move forward faster.
Eliminates 80%Turns the “I need to talk to my partner” stall into a YES
of objections before they happen
Works for online, in-person, and PT sales
Removes friction without pressure
A complete, done-for-you framework that turns the toughest
“I need to talk to my spouse/partner” stall into a smooth, confident YES.
Proven psychology that moves hesitant buyers forward
3 simple questions that remove doubt
Perfect for online fitness programs
The exact 3 questions elite closers use to turn hesitant prospects into committed buyers. Simple. Fast. Extremely powerful.
Eliminates 80% of objections before they happen
“It’s too expensive
“I need to think about it”
My partner isn’t here”
See the tone, pacing, and psychology that make each response work
Model the tone, psychology, and pacing that make these responses work.
Build your full script in minutes:
• Opener
• Discovery
• Pitch
• Objection flow
• Close
Plug-and-play. No writing skills needed.
Create a complete, custom sales script in 10 minutes — even if you’ve never written one before.
Implement and:
• Build instant trust
• Creates authority
• Cuts ojections by 47%
• Plug and play
45-second opener that:
• Builds instant trust
• Creates authority
• Cuts objections by 50%
The exact 45-second opener that builds instant trust, sets the frame, and reduces objections by 50% before they ever show up.
Eliminates 80% of objections before they happen
Builds instant trust & opens prospects up
Shortens the entire sales cycle
Eliminates 80% of objections before they happen
Builds instant trust & opens prospects up
Shortens the entire sales cycle
Eliminates 80% of objections before they happen
Builds instant trust & opens prospects up
Shortens the entire sales cycle


Regularly $199 — Now Only $99
Let's be real...if you could have fixed this problem on your own you would have already done so.
Now, if these objection-handling cards help you close just ONE additional deal, you’ve already earned back your investment instantly.
But realistically, if you use these cards to close just 2 or 3 extra clients each week, that could mean thousands of additional dollars in your bank
account—every single month.
And because I know these cards work, I'll make you an irresistible guarantee:
Commit just 10 minutes a day to these cards for 30 days.
If you don’t start closing more deals, I’ll personally coach you one-on-one—completely free of charge—until you do.
Just email me directly, and I’ll schedule your private coaching call immediately—no hassle, no runaround, just results.
That’s how certain I am that this will transform your sales performance—and your life.
The only risk here is missing out.





The result? A battle-tested system that any fitness closer can use to immediately boost their close rate, impact more lives, and finally achieve the financial freedom they deserve—without wasting years on frustrating trial and error.
And now, I’m handing that system to you.
The result? A battle-tested system that any fitness closer can use to immediately boost their close rate, impact more lives, and finally achieve the financial freedom they deserve—without wasting years on frustrating trial and error.
And now, I’m handing that system to you.
You know your offer is worth it.
You know they should say yes.
Now you finally have the words, psychology, and confidence to help prospects make the decision they actually want to make.
This is your moment to level up.
👇 Click below to get the cards + all 7 bonuses 👇


Commit just 10 minutes a day for 30 days.
If you don’t improve your close rate, I will personally coach you
at no charge—until you do.
This is the least risky investment you’ll ever make.
Every “I need to think about it” is money you’ll never see again.
Get the exact words used to close $150M+ in fitness sales.


Meet Ian Weinberg—
The Fitness Sales Closer & Coach Behind over a $150M in Fitness Sales Revenue
Hey, I'm Ian—the guy behind the frameworks, scripts, and objection-handling techniques that have generated over $150 million in online and in-person fitness sales.
But let's rewind—because I definitely didn’t start out crushing objections or closing deals effortlessly.
Two decades ago I started out selling gym memberships and personal training, long berfore I opend my first fitness studio, or began selling online. I remember vividly how it felt to lose a sale.
Every objection felt personal because I knew deep down that these potential clients needed my help.
"I need to think about it" would drive me insane!
Yet, no matter how passionate I was, I struggled to overcome their objections.
The frustration was overwhelming, compounded by the stress of financial responsibilities. With a young child and wife at home depending on me, every lost sale hit twice as hard.
After yet another painful "I need to think about it," it hit me: If I didn't change something drastically, I'd continue getting the same disappointing results—just like my own struggling clients.
That's when I stumbled upon some old Bryan Tracy sales CDs in my Dad's car (yes, I'm that old!)
I dove in headfirst, spending the next 24 hours consuming every word, rigorously taking notes, dissecting each principle, question, and objection handle. Most importantly, how I could adopt the timeless strategies specifically for selling fitness memberships and personal training packages.
The shift was profound.
My close rate improved rapidly, my confidence soared, and I finally began seeing the financial security my family deserved.
Since then, I've coached and equipped over 2,000 fitness sales reps—from independent trainers to seven-figure gym owners. to $35k a month online closers—with these exact objection-overcoming strategies, collectively driving over $100 million in cash collected in just the last 18 months alone.
I've been where you are now.
And I promise, with the right tools and proven scripts, you too can experience the hope, relief, and excitement that comes from finally turning objections into opportunities.
But let’s be honest…
You already know that putting the knowledge and experience of nearly half a million successful sales calls directly into your hands will collapse your learning curve, accelerate your success, and help you make more money—faster than ever.
And deep down, you know the real cost isn’t the $99 investment—it’s the thousands of dollars you’ll lose every month by
not
having these proven objection-handling strategies at your fingertips.
Don’t leave another sale on the table.
Take action now, and watch objections turn into opportunities—guaranteed.







2025 Fitness Objections. All right reserved.
Privacy Policy | Terms of Service